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TD BANK - UNEXPECTEDLY HUMAN

When you think of an industry that represents the best of humanity, the last place your mind goes is banking. TD Bank’s new brand positioning "Unexpectedly Human," sets out to defy this expectation. The campaign champions everyday human insights in an effort to contrast the sterile, stuffy attitude we've all come to expect from our banks.

TV

Password: unexpectedlyhuman

 

Password: unexpectedlyhuman

 

Password: unexpectedlyhuman

DIRECTOR: MATT ASELTON

 
 

OOH

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