HEEEERE COMES MTN DEW ZERO SUGAR
TWINS
DIRECTOR: TOM KUNTZ
SELECTED PRESS: Fastcompany: Five Best of Super Bowl 2020 I TIME: Best Of I Adweek: 10 best I Campaign: Best Of
As good as the original,maybe even better?
Mtn Dew Zero product truth? Same taste as Mtn Dew but without any of the sugar. So the idea of as good as the original, maybe even better wasn’t far fetched. Creatively we brought this to life by taking another original - “The Shining” and remade it maybe even better. The ask was to launch Mtn Dew Zero Sugar on the world’s biggest stage: The Super Bowl. So we did, garnering over 11 Billion Total Media Impressions.
HEEEERE COMES MTN DEW ZERO SUGAR
TWINS
SELECTED PRESS: Fastcompany: Five Best of Super Bowl 2020 I TIME: Best Of I Adweek: 10 best I Campaign: Best Of