As New York’s Hometown Airline, JetBlue knows no one does pizza like New York. That’s why we decided to fly an iconic taste of our home—authentic New York pizza—across the country to LA.
“Pie in the Sky” was the first ever same-day transcontinental pizza delivery service that gave West Coasters unfamiliar with the brand a real taste of the JetBlue experience, leading to a 22ppt increase in “first choice,” a metric correlated with market share gain, and earning $4.1M worth of media (8x our budget).
