MAJOR MILLION - SUPERBOWL
MAJOR MILLION - CASE STUDY
Super Bowl ads are weird. They kinda just air once, then you never see them again.
To launch MTN Dew’s new watermelon flavor, we wanted to get people to rewatch our ad. A lot. And pause the Super Bowl to look at our product. Then talk about it on social media.
So we made it a game.
MAJOR MILLION - SUPERBOWL
MAJOR MILLION - CASE STUDY